

It has been exactly 1 year since I visited the flagship store for BBC/Ice Cream in New York. Located in the very popular SoHo, the store does justice to the themes Pharrell tries to portray within the clothing line. A 2 floor store, of course 1 floor for each brand, the atmosphere and look of the store is as nice as the people that work there. In commoration of the 1 year anniversary P has released these limited quantity shirts available now.
source: hypebeast
- V

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